Get B2B Leads, Smarter
Sniper-precision outbound: AI-assisted, human-led campaigns that reach the right prospects and spark real conversations.
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Outbound that
cuts through the noise
Most outbound is spam — spray-and-pray emails blasted to thousands, ignored by the people who matter.
Lead Made does the opposite: precise, personalised campaigns that land with high-intent prospects.
Why Lead Made
Human, Not Spam
No scraped lists. No generic blasts. Every campaign is researched, targeted, and written to feel personal — AI assists where it helps, but judgment stays human.
Hands-On, Not Agency
I run your outbound end to end — strategy, data, copy, delivery. You work directly with me, not layers of account managers.
Proven Where It Counts
I’ve led growth and product at Volkswagen, Nextgen, and Brevio — uncovering £8M+ in new revenue and scaling SaaS platforms. That same commercial sharpness drives every campaign I build.
Who's It For
If you need consistent growth — or proof a new market will pay off — Lead Made is built for you.
Established Businesses
Strong products, flat pipeline. Need consistent, high-quality leads to unlock growth.
Growing Startups
Funding secured, now under pressure to prove revenue fast with a repeatable system.
Service Providers
Consultants and agencies tired of chasing leads instead of serving clients.
E-commerce & SaaS
Digital teams battling rising CAC and needing a more efficient way to acquire customers.
Is This Right for You?
Outbound isn't a magic bullet — it only works if the fundamentals are in place. Here's when Lead Made delivers best:
B2B Sales, Not B2C
Your buyers are businesses making considered decisions — not consumers scrolling at speed.
High Customer Value
Outbound works best when each new customer brings significant revenue. If one deal more than pays for the campaign, outbound is a fit.
Validating a New Market
Testing a new industry or geography? Outbound lets you gauge demand and gather real signals — without sinking big budget into full rollout.
Clear Value Proposition
You already solve a real problem. Outbound amplifies that — it doesn't fix product–market fit.
Defined Target Market
You can describe who you sell to. I'll help sharpen the profile, but we need a starting point.
Capacity to Convert
When leads come in, your team can respond, follow up, and close. Outbound builds pipeline — but it still needs you to win the deals.
If this sounds like you, outbound done properly can be a growth engine. If not, I'll tell you straight — and point you to what may work better.
How It Works
I run outbound end to end — with you checking in at key points, so every send feels sharp, not wasted.
Ready to start smarter outbound?
Every week chasing the wrong leads is pipeline lost. Let’s fix that.
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Backed by Real Experience
Lead Made is built and run by me, Phil Hodgson. I’ve delivered multi-million-pound results at Volkswagen, Nextgen, and Brevio — and now I use that experience to build outbound systems that actually work.
Frequently Asked Questions
Straight answers, not sales spin. Here's what founders and teams usually ask before working with me.